I remember buying my first ever bra from Victoria secret. I was probably 12 years old and had concave boobs with the delusion that if I bought this black on sale push up bra I would suddenly be a grown up. I still have that bra, and though I never wear it, it has a special place in my drawer. My journey through the lacy universe of Victoria Secret did not stop there, I would go on to buy more and more unless scrap of foam that would make my boobs feel like they had been through a beating after I took them off. I was that girl who spent $60 on the bombshell bra, 3 pounds foam, 1 pound fabric. I will never get those $60 dollars back (cry). My school uniform used too consist of black leggings with a PINK hoodie plus Uggs, I know, dark times. Watching the annual Victoria Secret show with my friends, critiquing the different wings, and practicing our walks was somthing I looked forward too. Its crazy to think that at the age of 12, I was already being conditioned to understand what the “perfect angel body” looked like.
Now 16, my need too see supermodels walk down a runway in scraps of fabric has dwindled.
Finding out that my 5’2 body would not quality for the VS show was a tough blow, all my dreams of becoming an angel shattered (jokes). But in all seriousness I couldn’t relate my body to any of the models, and felt shitty when I compared myself to them. Society with the help of VS had effectlivky altered my mindset to view specific body types as superior to others.
And I’m not alone, in a consumer survey, Fargo security noted that 60% of costumers felt that VS felt “forced” and “fake”. No surprise, when the company came out with an add campaign entitled “the perfect body” which in response landed them an angry twitter storm.
Victoria Secrets blatant disregard for different body types was even more obvious when they showcased a video of their picky casting process. Dozens of girls lined up with pictures of themselves in hopes to earn a prize spot in the VS show. When interviewed models said that “they had been preparing for this all year”, and had been “working out like crazy”. Think about it, girls basically get the job if the casting team thinks there pretty enough. It astonishes me, that as a society we value self worth on the premise of your beauty.
Its time that Victoria secret to start diversifying their models, I love skinny girls, but I love curvy, short, girls equally. I choose not to shop their not because I don’t like their product, I think there underwear selection is AWSOME but, because of the companies values and exclusivity. When Victoria secret starts promoting that “Everyone is an Angel” showcasing a diverse group of women, call me, I can’t wait to buy a new set of underwear. In the mean time, I’ll be buying my lingerie from Evelyn Bobbie & Lively.